Emirates,,

“Greetings from Earth”

Leo Burnett Dubai
Creative Director Divyan Kriplani
Copywriter Farhan Siddiqui
Art Director Syed Shuja Hussain

The opportunity

Story Development | Art Direction | Film Treatment | Emotional Visual Direction

The Opportunity

A historic journey into space offered Emirates NBD a chance to speak about ambition, progress and national pride through a deeply human perspective.

The Big Idea

The biggest journeys still carry a piece of home.

A child’s greeting to space became an emotional connection between everyday family life and an extraordinary national achievement. The story made the scale of space feel personal, intimate and close.

Creative Leadership

Established the contrast between Earth and space as the film’s central visual language. Directed casting, environments, production design, framing, transitions, lensing, lighting and colour to balance cinematic wonder with emotional simplicity.

Impact

Allowed Emirates NBD to participate in a major cultural moment without relying on corporate celebration. The brand became part of a human story about possibility, belonging and the ambitions of a new generation.

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Appendix

Official campaign film:https://www.youtube.com/watch?v=w4VfNiu-euk

Official Emirates NBD LinkedIn post:https://www.linkedin.com/posts/emirates-nbd_greetingsfromearth-sultanofspace-ramadan2023-activity-7046723874704474112-XhxE

ArabAd feature:https://www.arabaddigital.com/en/article/4034--GreetingsfromEarth-a-heartwarming-Ramadan-campaign-for-Emirates-NBD-honours-the-Emirati-astronaut-Sultan-Al-Neyadi

https://www.arabaddigital.com/en/article/4034--GreetingsfromEarth-a-heartwarming-Ramadan-campaign-for-Emirates-NBD-honours-the-Emirati-astronaut-Sultan-Al-Neyadihttps://thebrandberries.com/greetingsfromearth-this-ramadan-emirates-nbd-gets-the-whole-nation-to-wish-the-one-man-who-is-missing-from-the-uae/

Leo Burnett team acknowledgement:https://www.linkedin.com/posts/tahaab_ever-thought-about-how-ramadan-is-different-activity-7046824444207542272-Ahqp