Babyshop,,

“Born to Slay”

Leo Burnett Dubai
Creative Director Divyan Kriplani
Copywriter Farhan Siddiqui
Art Director Syed Shuja Hussain

The opportunity

Campaign Ideation | Character Development | Art Direction | Film Production

The Opportunity

Baby fashion advertising often depends on sweetness and predictable family imagery. Babyshop had an opportunity to give children more personality, presence and cultural attitude.

The Big Idea

Some babies are born cute. Others are born to slay.

The film treated every child like a fashion personality entering their own spotlight. Confidence became the entertainment, while clothing became part of each character’s attitude rather than a product placed around them.

Creative Leadership

Set the visual ambition and fashion-film treatment across casting, styling, character behaviour, performance, production design, lensing and edit rhythm. Protected a consistent world where every baby felt individual while still belonging to one campaign.

Impact

Pushed Babyshop into a more contemporary and culturally confident creative space. The work gave “Lots More for Less” an entertainment layer that could connect product value with personality, fashion and shareability.

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