Babyshop,,

“Like a Boss”

Leo Burnett Dubai
Creative Director Divyan Kriplani
Copywriter Farhan Siddiqui
Art Director Syed Shuja Hussain

The opportunity

Character Concept | Art Direction | Animation Direction | Production

The Opportunity

Babyshop needed an entertaining way to communicate fashion, range and value without falling back on standard product demonstrations.

The Big Idea

Give the smallest person in the room the biggest presence.

Like a Boss imagined babies as confident personalities completely in control of their worlds. The contrast between their size and their attitude became the campaign’s central source of humour and charm.

Creative Leadership

Defined the character and animation world from early visual exploration through final production. Directed character design, environments, camera movement, transitions, timing, colour and fashion integration so the product remained part of the entertainment.

Impact

Strengthened Babyshop’s move into character-led communication and gave the brand a highly visual storytelling format. The idea could expand naturally into new personalities, products, short-form content and animated brand assets.

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