Nutella Biscuits,,

“Gulf Launch”

Leo Burnett Dubai
Creative Director Aunindo Sen
Copywriter Paurav Shah
Art Director Syed Shuja Hussain

The opportunity

Launch Ideation | Product Art Direction | Film Treatment | Production Partnership

The Opportunity

Nutella Biscuits entered a market already filled with established snacks and familiar product advertising. The launch needed to build appetite while giving people a reason to make the product part of their social lives.

The Big Idea

Turn the biscuit into a new sharing ritual.

The product moved naturally between friends and family, making the experience of passing, opening and enjoying it as important as the product itself. Appetite and togetherness became one story.

Creative Leadership

Set the launch’s visual and sensory language across macro product photography, casting, food styling, production design, lensing, human interaction and edit rhythm. Balanced the iconic Nutella identity with a warmer Gulf social context.

Impact

Introduced Nutella Biscuits as an experience people could share rather than simply another product to try. The work supported both immediate appetite appeal and the longer-term task of building a new consumption behaviour.

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Appendix

Official Nutella Middle East filmhttps://www.youtube.com/watch?v=_w3mTMZpLJE

Product of the Year Gulf 2023 winner pagehttps://www.poymena.com/gulf/winners2023/nutella-biscuits/

Ferrero acknowledgement of Leo Burnetthttps://www.linkedin.com/posts/donia-ezzeldin_innovation-ferrero-nutella-activity-7042801019340136448-UbP-

Independent award coveragehttps://curlytales.com/from-best-biscuit-to-plant-based-drink-these-are-the-brands-that-people-in-the-gulf-voted-for/

Production collaboration posthttps://www.instagram.com/reel/CkjSus3DpOl/

Official Nutella Biscuits product pagehttps://www.nutella.com/int/en/products/nutella-biscuits